How a Swedish soup experiment points to a better use of iBeacons | VentureBeat | Marketing | by Barry Levine Feb 7, 2015 | iOooohhhEssss, Location & Proximity, Marketing Strategies, News & Views http://venturebeat.com/2015/02/06/heres-how-a-soup-experiment-in-sweden-points-the-way-to-a-more-sophisticated-use-of-ibeacons/