The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Trade shows, events & conferences using mobile wallet tickets have the opportunity to market to attendees before and after their events – creating a HUGE value add opportunity for sponsors, event organizers and other advertisers. Message attendees with updates prior to the event, and then continue to engage with them after the event has ended. Retention rate on tickets in mobile after the event is currently ~90%.
The latest episode of Mobile Wallet Marketing Made Easy features a more in depth discussion about how cannabis distributors and manufacturers can use mobile wallet passes to increase sales at the dispensary and delivery service level, educate consumers on current and new product launches, and gives some real world examples of how cannabis distributors are using mobile wallet marketing passes to generate more excitement about their products with better engagement rates.
The latest Mobile Wallet Marketing Made Easy [Episode 12] is all about how Concierges, VIP Hosts, and Nightclub Promoters use mobile wallet marketing to engage with clients, generate more referrals and earn more revenue.
In states and provinces where marijuana sales are legal, either for medicinal or recreational use, many cannabis dispensaries and delivery services have started to use mobile wallet marketing as part of their ad campaigns. Not every state allows advertising, and we do not endorse the use of any drugs, prescription or recreational.
There are two kinds of podcasts – the ones that market your business, and the ones that are your business. Whether you’re generating revenue from ad sales or using your podcast to generate more sales, more hot leads or more interest, adding a mobile wallet marketing component is a smart business move.
What makes more sense for your business? Mobile wallet marketing or mobile app marketing? It depends. This weeks episode of Mobile Wallet Marketing Made Easy offers you the chance to find out more about the differences (and similarities) in the two types of mobile marketing products, and might just help you decide which one is right for you.
3 R’s of Top Listing Agents – [Episode 8] – This week we have done some research, a little analysis, and come to a few conclusions about just what three traits top listing agents, top sales agents and top producers overall share. It doesn’t matter where they are geographically, factors like age, sex or race don’t seem to make a difference, and the target market they specialize in as far as property types and values doesn’t change the results either. Kim’s got a bonus at the end, find out how you can get YOUR property on a listing pass demo today…
This week in Mobile Wallet Marketing Made Easy – recap of the WWDC (Apple dev) conference in San Francisco last week – including the name change to Apple Wallet for the current Apple Passbook; Facebook is giving away 250,000 iBeacons to local business page owners; iOS9 will have ad blocker options available to developers, making mobile wallet marketing to iOS users even more important.
Learn to get more real estate listings using mobile wallet marketing! Real estate brokers & agents using mobile wallet marketing to demo property listing passes on iPhone stand a better chance of signing a contract with a potential seller. Demonstrating to a seller that using technology to help the seller get a full price sale in a reasonably quick time frame will help to convince them to sign with you instead of another agent or brokerage.
Online marketing strategies include utilizing mobile wallet marketing via Apple Passbook, iPhone, & Apple Watch to get “sticky” messages into users devices. Engage and communicate via lock screen push messages. Change or update offers via the live links on the back of the pass. 90% of iOS Passbook passes are kept in device currently. Create hybrid campaigns and cross market to existing users via the pass update feature.
The most important item on your to-do list should be getting your podcast onto a website of its own. If you want to make the most of your efforts, then you'll want to create a site that is fast, has a great UI/UX, and contains plenty of extras that will keep your listeners coming back for more.
Tap here to speak with a top notch web designer about making your ideas a reality.
