The Mobile Marketing Podcast

Mobile Marketing Podcast Archives Available for Free

Archives Available Free Now.

Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.

Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.

2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.

Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.

In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.

For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.

Mobile Marketing Podcast

3 Most Common Mistakes When Developing Mobile Strategy (ep 24)

Sep 23, 2016 |

Mobile Ads & Marketing

3 Most Common Mistakes When Developing Mobile Strategy (ep 24)

00:00 / 18:53

Show Notes – Episode 24 – https://dominoresearch.com/podcast/3-common-mistakes-developing-mobile-strategy-podcast-ep-24/

Once you have decided to make the leap into mobile marketing and advertising for your business, the next step is to create a strategy that will garner the results you’re looking for from a campaign.
Hazel & Kim discuss the three most common mistakes that SMBs and other marketers make when laying out their mobile marketing and advertising strategy, and supply several options for keeping things on track and getting the best ROI out of the mobile investment.

How Mobile Affects the Shoppers Journey (ep 23)

Sep 7, 2016 |

Opinions

How Mobile Affects the Shoppers Journey (ep 23)

00:00 / 17:40

Show Notes – Episode 23 – https://dominoresearch.com/podcast/mobile-affects-shoppers-journey-podcast-23/

It’s important to respect the shopper’s journey from the research phase all the way through to the purchase. Shoppers today have more options than ever and if you fail them at any point along their path, they will go to your competition. Whether you’re a retailer, a realtor, an online marketer, or a coach doesn’t matter.
Providing your prospect with the tools to make an educated decision (logic), while tugging on their heartstrings a bit (emotion) is the only way to consistently close sales in the modern world.

4 Biggest Mistakes Starting a New Podcast (ep 22)

Aug 24, 2016 |

Mobile Wallet Marketing Made Easy

4 Biggest Mistakes Starting a New Podcast (ep 22)

00:00 / 18:58

Show Notes – Episode 22 – https://dominoresearch.com/podcast/podcast-4-biggest-mistakes-starting-new-podcast/

Hazel & Kim are dishing this week on the four biggest mistakes they made when starting this podcast. It’s hard to get it right the first time (especially if it’s your first time), and all the things you don’t know when decide to record a produce a podcast will probably fill a smallish sized book.
It’s (obviously) not impossible to get over the hurdles, but knowing in advance what to look for can solve a number of issues for you before you hit those roadblocks.

The ROI of Legal Cannabis Networking Events (ep 21)

Aug 10, 2016 |

Cannabis Culture

The ROI of Legal Cannabis Networking Events (ep 21)

00:00 / 16:31

Show Notes – Episode 21 – https://dominoresearch.com/podcast/roi-legal-cannabis-networking-events-podcast-21/

Should you spend the time and money to attend legal cannabis networking events? What should you expect if you decide to attend? How can you make the most of the trip and actually see a return on your investment? Hazel & Kim have some simple tips that will help you figure out if making the trek, especially out of your area, is right for you, or if skipping it is the better alternative.

Mobile Updates + Vacation Rental Properties = $$$ (ep 20)

Jul 27, 2016 |

Mobile Wallet Marketing Made Easy

Mobile Updates + Vacation Rental Properties = $$$ (ep 20)

00:00 / 17:33

Whether you use AirBNB, VRBO, HomeAway or a local real estate service to lease your vacation rental properties, it’s hard to keep them booked at full price all year round (unless you’ve got a truly magical piece of property, we know).
Check out these 4 simple tips that will help you increase bookings, keep your rates up and spend less time marketing your vacation rental properties and more time enjoying your life.

Tourism, Travel & Seasonal Businesses Market #MobileFirst (ep 19)

Jul 12, 2016 |

Mobile Ads & Marketing

Tourism, Travel & Seasonal Businesses Market #MobileFirst (ep 19)

00:00 / 18:11

Do you have a tourist or travel related business? Are you booked to capacity or still looking for more customers?

If more reservations and more revenue is on your roadmap for this year, check out this episode of Mobile Wallet Marketing Made Easy. You’ll learn how to leverage Apple Wallet in order to engage and communicate with customers and prospects, get easy referrals from existing customers and generate LOTS of interest in your business –

Online Coaching + Mobile Wallet = Maximum Engagement (ep 18)

Jun 29, 2016 |

Mobile Wallet Marketing Made Easy

Online Coaching + Mobile Wallet = Maximum Engagement (ep 18)

00:00 / 18:13

The online coaching industry is HUGE right now, and more people than ever are trying to break into the market. There are some easy ways that you can promote your coaching business properly, helping you to boost your client base and get easy referrals from your current students. Learn to maximize your efforts and save tons of time by adding mobile wallets to your funnel mix.

Automobile Dealership Marketing and the Mobile Wallet Pass (ep 17)

Jun 14, 2016 |

Auto Dealer Marketing

Automobile Dealership Marketing and the Mobile Wallet Pass (ep 17)

00:00 / 17:49

Automobile dealership marketing is an ongoing process. It’s not like people buy one car and keep it for the rest of their lives. Selling them service after the sale, prepping them for their next car buy, and making sure they are sending as many referrals as possible is the most efficient way to market to current customers and get your next customers into the pipeline.

Using the Mobile Wallet for Cannabis Advocacy Groups (ep 16)

Jun 1, 2016 |

Cannabis Culture

Using the Mobile Wallet for Cannabis Advocacy Groups (ep 16)

00:00 / 18:33

Great timing in light of the raids on Toronto dispensaries last week!!

In this edition of Mobile Wallet Marketing Made Easy, Hazel & Kim discuss the ins and outs of successfully using mobile wallet marketing passes to notify and mobilize your membership base if you run a cannabis advocacy group.

Integrating Mobile Wallet Campaigns with Existing Ad Campaigns (ep 15)

May 20, 2016 |

Mobile Ads & Marketing

Integrating Mobile Wallet Campaigns with Existing Ad Campaigns (ep 15)

00:00 / 19:13

Hazel & Kim are back with another episode of Mobile Wallet Marketing Made Easy! Learn how to integrate digital wallet advertising into your existing marketing and ad campaigns to create an omnichannel hub that will help you to manage all your marketing efforts.

« Older Entries

Next Entries »

Are you planning to market the podcast, maybe thinking about monetizing it, or looking for a syndication opportunity?

The most important item on your to-do list should be getting your podcast onto a website of its own. If you want to make the most of your efforts, then you'll want to create a site that is fast, has a great UI/UX, and contains plenty of extras that will keep your listeners coming back for more.

Tap here to speak with a top notch web designer about making your ideas a reality.