The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Show Notes | Episode 54 | Advocacy Marketing | Episode Link URL – https://dominoresearch.com/podcast/advocacy-marketing |
Advocacy marketing can be a tricky subject to master.
What are the best ways to empower advocates to engage with your target market? Advocacy marketing deals with the methods that a company can use to enable current customers, celebrities or other spokespeople and potential new customers to spread the word about a product or brand.
Show Notes | Episode 53 | Cannabis Banking + FinCEN Guidance – part 2 | Episode Link URL – https://dominoresearch.com/cannabis-banking-fincen-guidance-ep-53 |
If the Cole Memo is the law of the land, FinCEN guidance determines how it will be enforced.
Welcome to the second part of our cannabis banking series – today we are discussing FinCEN guidance and what it means (in our non-lawyers’) opinion. There are a lot of misconceptions in banking the state legal cannabis industry, and at the time of this recording, we find most of them to be either miscommunications, distorted truths, or outright falsehoods.
Show Notes | Episode 52 | VIP Hosts See Success Using Mobile Updates | Episode Link URL – https://dominoresearch.com/podcast/vip-hosts-success-mobile-updates-ep-52 |
VIP hosts are seeing success using mobile updates to engage and interact with current clients and new referrals.
You may think that a day in the life of the average VIP host starts at night, and you can be forgiven for thinking that. But the reality is that the day starts, sometimes very early, and continues on into the night. One of the more simple ideas that is bringing success to VIP hosts is the use of mobile updates and notifications to maintain close contact with clients.
Show Notes | Episode 51 | Cannabis Banking – Part 1 – The Cole Memo | Episode Link URL – https://dominoresearch.com/podcast/cannabis-banking-cole-memo-pt1-ep-51 |
The Cole Memo is the law of the land when it comes to cannabis banking.
Welcome to the latest episode, this time we’re talking about the Cole memo, cannabis banking and what the options might be.
Show Notes | Episode 50 | A Museum Using iBeacons & Happy 50th Episode to Us | Episode Link URL – https://dominoresearch.com/podcast/museum-using-ibeacons-50th-podcast-episode |
Today we’re talking about a museum using iBeacons to enhance visitor experience.
Yep, that’s right, we’ve made it to another milestone. Honestly, we don’t normally pay much attention to the episode count, but today it is our 50th episode and that’s something to celebrate. And to celebrate, we’re talking about museums using iBeacons.
Show Notes | Episode 49 | Cheap Real Estate Tech – What to Choose That Actually Works | Episode Link URL – https://dominoresearch.com/podcast/cheap-real-estate-tech-ep-49 |
Today we’re discussing cheap real estate tech.
In the ever expanding world of agent and broker marketing, cheap real estate tech can make a difference in whether or not you get noticed – or a competing agent gets the call.
Show Notes | Episode 48 | Proposed Canadian Cannabis Legislation | Episode Link URL – https://dominoresearch.com/podcast/canadian-cannabis-legislation |
Welcome! Today we’re discussing the proposed Canadian cannabis legislation.
Proposed Canadian cannabis legislation – try saying that quickly, lol – is set to make adult use legal in July of 2018. What’s really on tap, is this going to work, will they be able to do it quickly enough to meet the proposed deadline?
Show Notes | Episode 47 | Better Online Coaching by Using Mobile Wallet Notifications | Episode Link URL – https://dominoresearch.com/podcast/better-online-coaching-mobile-wallet-notifications |
It’s time for another episode and this time the topic is how to use mobile wallets to become a more productive (and more profitable) online coach by leveraging mobile to engage with your prospects.
Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL – https://dominoresearch.com/podcast/using-ibeacons-420-event | Today we’re discussing how dispensaries were using iBeacons at 420 Vancouver and though it’s a 420 specific event, the strategies implemented still apply to any festival to increase foot traffic.
Show Notes | Episode 45 | Loyalty Program Setup with Mobile | Episode Link URL – https://dominoresearch.com/podcast/loyalty-program-setup-mobile-notifications-ep-45 | What’s the current state of your customer loyalty program? How often do your loyal customers do business with you? What can you do to increase their total overall purchases?
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