The Mobile Marketing Podcast

Mobile Marketing Podcast Archives Available for Free

Archives Available Free Now.

Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.

Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.

2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.

Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.

In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.

For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.

Mobile Marketing Podcast

Best Practices: Integrating Web + Mobile Marketing Campaign Elements (ep 64)

Apr 18, 2018 |

Mobile Ads & Marketing

Best Practices: Integrating Web + Mobile Marketing Campaign Elements (ep 64)

00:00 / 20:19

Show Notes | Episode 64 | Best Practices for Integrating Web + Mobile Marketing Campaign Elements | Episode Link URL – https://dominoresearch.com/podcast/best-practices-integrating-marketing-campaigns-ep-64 |

This podcast episode walks you through real examples – using our own sites – of what works and what does not when it comes to integrating mobile with your website and other online activities. We’re showing you how to read the stats, how to figure out what does best in combination with what else – all of the basics that you may not understand yet, but will become super important over the next year as mobile continues to take over the internet.

Trade Show & Event Producers: Question & Answer Session (ep 63)

Apr 4, 2018 |

Events Marketing

Trade Show & Event Producers: Question & Answer Session (ep 63)

00:00 / 18:00

Show Notes | Episode 63 | Q & A with Trade Show and Events Producers Using Mobile Ep 63 | Episode Link URL – https://dominoresearch.com/podcast/trade-show-event-producers-question-answer-session-ep-63 |

On this episode, we’ve compiled a list of common questions from clients about using mobile wallets to produce a more successful, more profitable event.

State Legal Cannabis Industry Employment – Is it Right for You? (ep 62)

Mar 21, 2018 |

Cannabis Culture

State Legal Cannabis Industry Employment - Is it Right for You? (ep 62)

00:00 / 20:07

Show Notes | Episode 62 | State Legal Cannabis Industry Employment – Is it Right for You? Ep 62 | Episode Link URL – https://dominoresearch.com/podcast/state-legal-cannabis-industry-employment-62 |

Hazel and Kim break down the reasons why state legal cannabis industry employment may be the right career path for you – or maybe not.

Realtors Use Mobile Wallet Campaigns for Lead Generation (ep 61)

Mar 7, 2018 |

Mobile Wallet Marketing Made Easy

Realtors Use Mobile Wallet Campaigns for Lead Generation (ep 61)

00:00 / 18:16

Show Notes | Episode 61 | Realtors Use Mobile Wallet Campaigns for Lead Generation | Episode Link URL – https://dominoresearch.com/podcast/realtors-mobile-wallet-campaign-lead-generation-ep-61 |

In this episode, we’re discussing ways that real estate agents use mobile wallet passes to generate leads and funnel them through to completed sales.

The Changing Podcast Landscape? (ep 60)

Feb 21, 2018 |

Mobile Wallet Marketing Made Easy

The Changing Podcast Landscape? (ep 60)

00:00 / 15:36

Show Notes | Episode 60 | The Changing Podcast Landscape? | Episode Link URL – https://dominoresearch.com/podcast/changing-podcast-landscape-ep-60 |

The more things change across the podcast landscape, the more they remain the same.
Whether it’s more stats, real stats, ad skipping, ad rates, ideal length, or anything else that’s a constant topic for those who create and distribute podcasts, it seems like it’s always the same topics. Does it ever really change?

Using Lockscreen Notifications to Manage Traffic at Events (ep 59)

Feb 7, 2018 |

Events Marketing

Using Lockscreen Notifications to Manage Traffic at Events (ep 59)

00:00 / 24:05

Show Notes | Episode 59 | Using Lockscreen Notifications to Manage Traffic Flow at Your Events | Episode Link URL – https://dominoresearch.com/podcast/lockscreen-notifications-traffic-event-ep-59 |

Keeping speakers and attendees where they need to be at a conference can become a full time job if you’re not careful. .
There’s a more efficient means of doing that, and it involves the mobile phone lockscreen notification.

Net Neutrality & The Future of American Web Content (ep 58)

Jan 24, 2018 |

Opinions

Net Neutrality & The Future of American Web Content (ep 58)

00:00 / 16:47

Show Notes | Episode 58 | Net Neutrality Update and the Future of American Web Content | Episode Link URL – https://dominoresearch.com/podcast/net-neutrality-future-american-content |

Most of our client base is located in America – small business owners, entrepreneurs and the like. And with the latest changes to the FCC rules on net neutrality, there could be a lot of changes coming down the pipe.

Cannabis Industry Updates – January 2018 (ep 57)

Jan 10, 2018 |

Cannabis Culture

Cannabis Industry Updates - January 2018 (ep 57)

00:00 / 29:29

Show Notes | Episode 57 | Cannabis Industry Updates – Sessions Dumps Cole, Congress Must Act | Episode Link URL – https://dominoresearch.com/podcast/cannabis-industry-updates-january-2018-ep-57 |

In a surprise move last week, US Attorney General Jeff Sessions moved to rescind the Cole Memorandum; “prosecutorial discretion” not guaranteed for states with legal cannabis programs. Will Congress step up and present a united front to save state tax revenues?

Bridging the Strategy – Execution Gap by Using Mobile (ep 56)

Dec 27, 2017 |

Mobile Wallet Marketing Made Easy

Bridging the Strategy - Execution Gap by Using Mobile (ep 56)

00:00 / 17:47

Show Notes | Episode 56 | Bridging the Gap Between Strategy and Execution Using Mobile | Episode Link URL – https://dominoresearch.com/podcast/bridging-strategy-execution-gap-ep-56 |

Bridging the strategy – execution gap is a critical piece of the marketing puzzle.
Bridging the gap between strategy and execution in mobile marketing is a critical step in making sure your campaigns are well designed and get the results you are looking for, without sacrificing quality for quantity.

Automobile Dealers Optimize Mobile Campaigns (ep 55)

Dec 13, 2017 |

Auto Dealer Marketing

Automobile Dealers Optimize Mobile Campaigns (ep 55)

00:00 / 15:52

Show Notes | Episode 55 | Automobile Dealers Optimize Mobile Campaigns | Episode Link URL – https://dominoresearch.com/podcast/automobile-dealers-mobile-campaigns-ep-55 |

Automobile dealers have it rough these days.
It’s not enough that being a used car salesman is being the butt of many cocktail party jokes; competition from other automobile dealers, owner sales, and the internet all help to bring down the profit margins of every dealer pretty much on the planet.

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