The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Show Notes | Episode 66 | 5 Things You Must Do to Become a Successful Marketer | Episode Link URL – https://dominoresearch.com/podcast/5-things-must-do-successful-marketer-66 |
We’re talking this week on the podcast about how you can organize yourself, your business and your life in a way that will enable you to become a successful marketer without losing your mind in the process.
Show Notes | Episode 65 | How To: Sending Targeted Messages to Segmented Campaigns | Episode Link URL – https://dominoresearch.com/podcast/send-targeted-messages-segmented-campaigns-ep-65 |
Targeted messages are an essential part of any successful campaign. Learn to segment groups and specify marketing messages based on groupings.
Show Notes | Episode 64 | Best Practices for Integrating Web + Mobile Marketing Campaign Elements | Episode Link URL – https://dominoresearch.com/podcast/best-practices-integrating-marketing-campaigns-ep-64 |
This podcast episode walks you through real examples – using our own sites – of what works and what does not when it comes to integrating mobile with your website and other online activities. We’re showing you how to read the stats, how to figure out what does best in combination with what else – all of the basics that you may not understand yet, but will become super important over the next year as mobile continues to take over the internet.
Show Notes | Episode 42 | Why Mobile Advertising Works, Part 2 | Episode Link URL – https://dominoresearch.com/podcast/mobile-advertising-works-part-2-episode-42 | We recently produced an episode called Why Mobile Advertising Works, and we found ourselves running out of time to get through the growing list of examples that detail how different businesses can use mobile to really make an impact on their bottom line.
So we’re back with Part 2 – and this time we’re going to dissect a few more of the success stories and talk about the ideas that aren’t “in your face selling” but are more customer-centric and get rave reviews from business owners and consumers alike.
Show Notes | Episode 41 | Why Use Mobile Advertising? 5 Biggest Reasons | Episode Link URL – https://dominoresearch.com/podcast/why-use-mobile-advertising | It’s hard to run a business when you can’t figure out where your customers are.
Yes, that’s a very strange statement to make at the beginning of a podcast about mobile marketing, but it’s a great segue into this weeks topic – 5 Whys of Mobile Marketing.
So many business owners want to do mobile correctly, but so many of you struggle with how, when, where and what – all without realizing that until you answer the WHY part of the equation, you won’t be able to fill in the blanks in those other columns.
Show Notes | Episode 40 | Online + Offline Marketing Integration via Mobile | Episode URL link – https://dominoresearch.com/podcast/offline-marketing-integration-episode-40 | Converting online prospects into offline customers using mobile to manage your offline marketing integration is super easy to do and doesn’t cost much. Creating an omnichannel marketing strategy is as easy as using mobile wallet cards to link up your marketing efforts.
Show Notes – Episode 34 – Why Mobile Ads Work (Pt 1) – Episode Link – https://dominoresearch.com/podcast/mobile-ads-work-proof-pudding-part-1 –
We all know that mobile ads work, but sometimes it can be hard to understand just what, how or why they have become so effective.
We’re breaking down the reason behind the success of mobile ads, showing you what ads are really pulling with great response rates and giving you a lot of ideas to make your mobile ads better and more effective.
Show Notes – Episode 29 – https://dominoresearch.com/podcast/3-fast-ways-double-sales-using-mobile-ads-podcast-ep-29/
Just in time for the holidays – Hazel & Kim present a new episode that teaches you how to use the power of mobile ads to double your sales! Offering prospects what they want, when and where they want it, is the key to seeing a major increase in revenue and to doubling your sales.
It’s not rocket science, it takes very little time to set up, and you can spend your time running your business instead of playing IT manager around the office when you use mobile wallet ads to reach out and interact with prospective clients and customers.
Show Notes – Episode 28 – https://dominoresearch.com/podcast/mobile-apps-vs-mobile-wallet-applications-pt-2-podcast-ep-28/
Back by popular demand – Part 2 – Mobile Apps vs Mobile Wallet Applications — leveraging our super popular original episode (#9) – Mobile App vs Mobile Wallet – and giving the listeners what they’ve asked for, which is more detail and more specifics about how you can use mobile wallet applications to successfully avoid having to create, distribute and support an app.
Hazel and Kim talk about the size of your current user base, what sort of UA costs you’ll incur with an app compared to the likely revenue per user that you’ll be bringing into your business.
Show Notes – Episode 24 – https://dominoresearch.com/podcast/3-common-mistakes-developing-mobile-strategy-podcast-ep-24/
Once you have decided to make the leap into mobile marketing and advertising for your business, the next step is to create a strategy that will garner the results you’re looking for from a campaign.
Hazel & Kim discuss the three most common mistakes that SMBs and other marketers make when laying out their mobile marketing and advertising strategy, and supply several options for keeping things on track and getting the best ROI out of the mobile investment.
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