The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Show Notes | Episode 44 | Cannabis Marketing Laws by US State | Episode Link URL – https://dominoresearch.com/podcast/cannabis-marketing-laws-us-state-episode-44 | Today we’re going to take a look at the variety of rules and regulations on the books on a state by state level with regards to what kind of advertising and marketing state legal cannabis companies are able to do.
Show Notes | Episode 43 | What’s New in Podcasting Trends | Episode Link URL – https://dominoresearch.com/podcast/new-podcasting-trends-episode-43 | At the halfway point of the year, where are we on podcast marketing trends, what’s going on in the podcast space, and what looks to be on the horizon for the near, and potentially far, future of podcasting?
Show Notes | Episode 42 | Why Mobile Advertising Works, Part 2 | Episode Link URL – https://dominoresearch.com/podcast/mobile-advertising-works-part-2-episode-42 | We recently produced an episode called Why Mobile Advertising Works, and we found ourselves running out of time to get through the growing list of examples that detail how different businesses can use mobile to really make an impact on their bottom line.
So we’re back with Part 2 – and this time we’re going to dissect a few more of the success stories and talk about the ideas that aren’t “in your face selling” but are more customer-centric and get rave reviews from business owners and consumers alike.
Show Notes | Episode 41 | Why Use Mobile Advertising? 5 Biggest Reasons | Episode Link URL – https://dominoresearch.com/podcast/why-use-mobile-advertising | It’s hard to run a business when you can’t figure out where your customers are.
Yes, that’s a very strange statement to make at the beginning of a podcast about mobile marketing, but it’s a great segue into this weeks topic – 5 Whys of Mobile Marketing.
So many business owners want to do mobile correctly, but so many of you struggle with how, when, where and what – all without realizing that until you answer the WHY part of the equation, you won’t be able to fill in the blanks in those other columns.
Show Notes | Episode 40 | Online + Offline Marketing Integration via Mobile | Episode URL link – https://dominoresearch.com/podcast/offline-marketing-integration-episode-40 | Converting online prospects into offline customers using mobile to manage your offline marketing integration is super easy to do and doesn’t cost much. Creating an omnichannel marketing strategy is as easy as using mobile wallet cards to link up your marketing efforts.
Show Notes | Episode 39 | Live Stream Strategies Paired with Mobile Updates | Episode URL link – https://dominoresearch.com/podcast/live-stream-strategies-mobile-updates-ep-39 |
Show Notes | Episode 38 | Using iBeacons to Bridge the Gap Between Online and Offline Sales | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-online-offline-sales-ep-38 | Does your small to midsized business focus primarily on offline sales in your brick and mortar location? Are you using tactics like Google My Business or Facebook Business Pages for your local business? How can you bridge the gap between generating interest online and closing sales offline? What can iBeacons do to help your business make the transition from online prospects to real world buyers? Hazel & Kim are telling it like it is this week, and helping to jump start your efforts to convert more online interest into offline profits.
Show Notes | Episode 37 | Best Business Blogs You’re Not Reading | Episode URL Link – https://dominoresearch.com/podcast/best-business-blogs-podcast-ep-37 | Hazel & Kim have picked out their favorite business blogs – including some hidden gems – that you’re probably not reading already. Listen up, see what you think, and maybe you’ll find a new favorite.
Show Notes | Episode 36 | iBeacons + Events: 3 Ways to Successfully Use Them at Your Next Event | Episode URL Link – https://dominoresearch.com/podcast/ibeacons-events-3-ways-use-next | Using iBeacons to help control traffic and manage attendee flow is not difficult. All it takes is a little bit of planning and clever deployment of iBeacon locations scattered around the venue.
Show Notes – Episode 35 – 4 Simple Steps to a Mobile Strategy – Episode Link – https://dominoresearch.com/podcast/simple-steps-mobile-strategy-podcast-35
Are your marketing costs skyrocketing? Is google or Facebook ads starting to creep up and eat into your budget? Are you seeing an ROI from it?
What have you done to move onto mobile? Nothing – you don’t worry about it? or do you feel that google & FB are doing it for you -so you don’t have to bother?
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