The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Do you have a tourist or travel related business? Are you booked to capacity or still looking for more customers?
If more reservations and more revenue is on your roadmap for this year, check out this episode of Mobile Wallet Marketing Made Easy. You’ll learn how to leverage Apple Wallet in order to engage and communicate with customers and prospects, get easy referrals from existing customers and generate LOTS of interest in your business –
Hazel & Kim are back with another episode of Mobile Wallet Marketing Made Easy! Learn how to integrate digital wallet advertising into your existing marketing and ad campaigns to create an omnichannel hub that will help you to manage all your marketing efforts.
What makes more sense for your business? Mobile wallet marketing or mobile app marketing? It depends. This weeks episode of Mobile Wallet Marketing Made Easy offers you the chance to find out more about the differences (and similarities) in the two types of mobile marketing products, and might just help you decide which one is right for you.
This week in Mobile Wallet Marketing Made Easy – recap of the WWDC (Apple dev) conference in San Francisco last week – including the name change to Apple Wallet for the current Apple Passbook; Facebook is giving away 250,000 iBeacons to local business page owners; iOS9 will have ad blocker options available to developers, making mobile wallet marketing to iOS users even more important.
Online marketing strategies include utilizing mobile wallet marketing via Apple Passbook, iPhone, & Apple Watch to get “sticky” messages into users devices. Engage and communicate via lock screen push messages. Change or update offers via the live links on the back of the pass. 90% of iOS Passbook passes are kept in device currently. Create hybrid campaigns and cross market to existing users via the pass update feature.
Want to get it via iTunes? Use this link – https://itunes.apple.com/us/podcast/mobile-wallet-marketing-made/id991468583?mt=2
Mobile wallet marketing TRULY IS the evolution of the sales funnel. From realtors to retailers & restauranteurs, online marketers to mid-market agencies, getting a handle on how to create & distribute mobile wallet marketing campaigns quickly & easily will be critical to expanding your business in 2015.
Catch it on iTunes here — https://itunes.apple.com/us/podcast/mobile-wallet-marketing-made/id991468583?mt=2
Inaugural podcast episode in new series – Mobile Wallet Marketing Made Easy – first episode details what mobile wallet marketing is, why it’s important to your business plan and talks about some very simple tools to get started with the channel. Brief discussion about what major chains and big box companies are successfully using Apple Passbook and Google Wallet in addition to their own apps, especially coupled with iBeacon for contextual messaging and location notifications.
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