The Mobile Marketing Podcast

Mobile Marketing Podcast Archives Available for Free

Archives Available Free Now.

Hazel & Kim spent five years producing a successful podcast about mobile marketing and advertising.  Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.

2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer.  Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.

Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.

In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects.  Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim’s art has been published in a collection of notable works by Paris Collage Collective.

For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available.  Enjoy.

Cannabis Culture

Cannabis Industry Updates – January 2018 (ep 57)

Cannabis Culture
Cannabis Culture
Cannabis Industry Updates - January 2018 (ep 57)
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Show Notes | Episode 57 | Cannabis Industry Updates – Sessions Dumps Cole, Congress Must Act | Episode Link URL – https://dominoresearch.com/podcast/cannabis-industry-updates-january-2018-ep-57 |

In a surprise move last week, US Attorney General Jeff Sessions moved to rescind the Cole Memorandum; “prosecutorial discretion” not guaranteed for states with legal cannabis programs. Will Congress step up and present a united front to save state tax revenues?

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Cannabis Banking + FinCEN Guidance – Part 2 (ep 53)

Cannabis Culture
Cannabis Culture
Cannabis Banking + FinCEN Guidance - Part 2 (ep 53)
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Show Notes | Episode 53 | Cannabis Banking + FinCEN Guidance – part 2 | Episode Link URL – https://dominoresearch.com/cannabis-banking-fincen-guidance-ep-53 |

If the Cole Memo is the law of the land, FinCEN guidance determines how it will be enforced.

Welcome to the second part of our cannabis banking series – today we are discussing FinCEN guidance and what it means (in our non-lawyers’) opinion.  There are a lot of misconceptions in banking the state legal cannabis industry, and at the time of this recording, we find most of them to be either miscommunications, distorted truths, or outright falsehoods.

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Cannabis Banking – The Cole Memo + FinCEN – Part 1 (ep 51)

Cannabis Culture
Cannabis Culture
Cannabis Banking - The Cole Memo + FinCEN - Part 1 (ep 51)
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Show Notes | Episode 51 | Cannabis Banking – Part 1 – The Cole Memo | Episode Link URL – https://dominoresearch.com/podcast/cannabis-banking-cole-memo-pt1-ep-51 |

The Cole Memo is the law of the land when it comes to cannabis banking.
Welcome to the latest episode, this time we’re talking about the Cole memo, cannabis banking and what the options might be.

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Proposed Canadian Cannabis Legislation – Adult Use Legalization (ep 48)

Cannabis Culture
Cannabis Culture
Proposed Canadian Cannabis Legislation - Adult Use Legalization (ep 48)
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Show Notes | Episode 48 | Proposed Canadian Cannabis Legislation | Episode Link URL – https://dominoresearch.com/podcast/canadian-cannabis-legislation |

Welcome!  Today we’re discussing the proposed Canadian cannabis legislation.
Proposed Canadian cannabis legislation – try saying that quickly, lol – is set to make adult use legal in July of 2018.  What’s really on tap, is this going to work, will they be able to do it quickly enough to meet the proposed deadline?

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Using iBeacons at a 420 Event – What Really Worked (ep 46)

Cannabis Culture
Cannabis Culture
Using iBeacons at a 420 Event - What Really Worked (ep 46)
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Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL – https://dominoresearch.com/podcast/using-ibeacons-420-event | Today we’re discussing how dispensaries were using iBeacons at 420 Vancouver and though it’s a 420 specific event, the strategies implemented still apply to any festival to increase foot traffic.

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Cannabis Marketing Laws by US State (ep 44)

Cannabis Culture
Cannabis Culture
Cannabis Marketing Laws by US State (ep 44)
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Show Notes | Episode 44 | Cannabis Marketing Laws by US State | Episode Link URL – https://dominoresearch.com/podcast/cannabis-marketing-laws-us-state-episode-44 | Today we’re going to take a look at the variety of rules and regulations on the books on a state by state level with regards to what kind of advertising and marketing state legal cannabis companies are able to do.

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How Did Cannabis Legalization Fare on the Ballots? (ep 31)

Cannabis Culture
Cannabis Culture
How Did Cannabis Legalization Fare on the Ballots? (ep 31)
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Show Notes – Episode 31

Episode link – http://dominoresearch.com/podcast/cannabis-legalization-ballots-podcast-31/

Is it time for a new gold rush in legal marijuana land?
Cannabis legalization was on the ballot in a number of US states. What were the proposals, how did they fare with voters and when will the newly passed legislation go into effect?
If you’re thinking about getting into the legal cannabiz, you won’t want to miss this episode.
PS – Canadian police have been cracking down on dispensaries all over Canada, even though Trudeau ran on a platform that included legal marijuana. What’s the story here?

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Legal Cannabiz – Top 3 Reasons to Add a Mobile Strategy (ep 26)

Cannabis Culture
Cannabis Culture
Legal Cannabiz - Top 3 Reasons to Add a Mobile Strategy (ep 26)
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Show Notes – Episode 26 – http://dominoresearch.com/podcast/legal-cannabiz-3-reasons-mobile-strategy-podcast-26/

If you haven’t figured out your mobile strategy yet, NOW is the time. Don’t wait until you wake up one day and realize that your competition has been effectively using mobile marketing to increase their sales at your expense.

It’s hard to decide what sort of strategy is going to best fit your business and your business plan, but you can’t leave your head stuck in the sand, or you’ll be left behind.

Customers don’t want to be sold – they want to feel like they are part of something and their ideas and opinions matter. Adapting your overall marketing strategy to take this into account is sometimes a painful thing.

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The ROI of Legal Cannabis Networking Events (ep 21)

Cannabis Culture
Cannabis Culture
The ROI of Legal Cannabis Networking Events (ep 21)
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Show Notes – Episode 21 – http://dominoresearch.com/podcast/roi-legal-cannabis-networking-events-podcast-21/

Should you spend the time and money to attend legal cannabis networking events? What should you expect if you decide to attend? How can you make the most of the trip and actually see a return on your investment? Hazel & Kim have some simple tips that will help you figure out if making the trek, especially out of your area, is right for you, or if skipping it is the better alternative.

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Using the Mobile Wallet for Cannabis Advocacy Groups (ep 16)

Cannabis Culture
Cannabis Culture
Using the Mobile Wallet for Cannabis Advocacy Groups (ep 16)
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Great timing in light of the raids on Toronto dispensaries last week!!

In this edition of Mobile Wallet Marketing Made Easy, Hazel & Kim discuss the ins and outs of successfully using mobile wallet marketing passes to notify and mobilize your membership base if you run a cannabis advocacy group.

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