The Mobile Marketing Podcast

Mobile Marketing Podcast Archives Available for Free

Archives Available Free Now.

Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.

Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.

2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.

Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.

In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.

For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.

Mobile Marketing Podcast

Why Mobile Ads Work (The Proof is in the Pudding) – Part 1 (ep 34)

Feb 15, 2017 |

Mobile Ads & Marketing

Why Mobile Ads Work (The Proof is in the Pudding) - Part 1 (ep 34)

00:00 / 21:53

Show Notes – Episode 34 – Why Mobile Ads Work (Pt 1) – Episode Link – https://dominoresearch.com/podcast/mobile-ads-work-proof-pudding-part-1 –
We all know that mobile ads work, but sometimes it can be hard to understand just what, how or why they have become so effective.
We’re breaking down the reason behind the success of mobile ads, showing you what ads are really pulling with great response rates and giving you a lot of ideas to make your mobile ads better and more effective.

Biggest Mistakes with Reading Podcasting Stats (ep 33)

Feb 1, 2017 |

Mobile Wallet Marketing Made Easy

Biggest Mistakes with Reading Podcasting Stats (ep 33)

00:00 / 18:42

Show Notes – Episode 33 – Biggest Mistakes When Reading Podcasting Stats – Episode Link – https://dominoresearch.com/podcast/biggest-mistakes-podcasting-stats/

Podcast stats are hard to measure – iTunes doesn’t give you much; the other portals aren’t a lot better, and what in the heck are the right numbers to be concerned about anyway?
Depending on just what your goal is for your podcast, you may not care about the same stats that other people find useful (ok, maybe we’re fudging a bit here since there are really only one set of numbers that actually spell success for a podcast!)

Trade Show Sponsorship – Why Sponsors Should Choose Your Event (ep 32)

Jan 18, 2017 |

Events Marketing

Trade Show Sponsorship - Why Sponsors Should Choose Your Event (ep 32)

00:00 / 18:41

Show Notes – Episode 32 – Trade Show Sponsors – Why Should They Choose Your Event Over Another? – Episode Link – https://dominoresearch.com/podcast/trade-show-sponsorship-why-sponsors-should-choose-your-event-ep-32

In the super competitive world of trade shows, it’s often difficult to convince sponsors to spend more money at your show than the do at a competing event. When you’re in a tight marketplace that has a lot of shows, such as advertising, it becomes even more important to demonstrate additional value to sponsors and vendors in order to get commitments for higher value positions.

How Did Cannabis Legalization Fare on the Ballots? (ep 31)

Jan 4, 2017 |

Cannabis Culture

How Did Cannabis Legalization Fare on the Ballots? (ep 31)

00:00 / 21:16

Show Notes – Episode 31

Episode link – https://dominoresearch.com/podcast/cannabis-legalization-ballots-podcast-31/

Is it time for a new gold rush in legal marijuana land?
Cannabis legalization was on the ballot in a number of US states. What were the proposals, how did they fare with voters and when will the newly passed legislation go into effect?
If you’re thinking about getting into the legal cannabiz, you won’t want to miss this episode.
PS – Canadian police have been cracking down on dispensaries all over Canada, even though Trudeau ran on a platform that included legal marijuana. What’s the story here?

Sponsors Value Add: Top 3 Ways for Event Promoters to Charge Sponsors for Mobile (ep 30)

Dec 14, 2016 |

Events Marketing

Sponsors Value Add: Top 3 Ways for Event Promoters to Charge Sponsors for Mobile (ep 30)

00:00 / 17:45

Show Notes – Episode 30 – https://dominoresearch.com/podcast/event-hosts-promoters-top-3-ways-sell-sponsors-value-add/

Showing sponsors value add for mobile updates is a great way to charge more for sponsor packages. Having a mobile component for your events is not only a fantastic way to keep attendees more engaged, but it’s also a prime means to demonstrate added value to sponsors when you calculate the sponsor package totals.
Whether you choose to do an add-on charge for the mobile updates inclusion, or increase the base price of sponsor packages, using a mobile component is a great upselling tool.

3 Fast Ways to Double Your Sales Using Mobile Ads (ep 29)

Nov 30, 2016 |

Mobile Ads & Marketing

3 Fast Ways to Double Your Sales Using Mobile Ads (ep 29)

00:00 / 20:13

Show Notes – Episode 29 – https://dominoresearch.com/podcast/3-fast-ways-double-sales-using-mobile-ads-podcast-ep-29/

Just in time for the holidays – Hazel & Kim present a new episode that teaches you how to use the power of mobile ads to double your sales! Offering prospects what they want, when and where they want it, is the key to seeing a major increase in revenue and to doubling your sales.
It’s not rocket science, it takes very little time to set up, and you can spend your time running your business instead of playing IT manager around the office when you use mobile wallet ads to reach out and interact with prospective clients and customers.

Mobile Apps vs. Mobile Wallet Applications – Part 2 (ep 28)

Nov 16, 2016 |

Mobile Ads & Marketing

Mobile Apps vs. Mobile Wallet Applications - Part 2 (ep 28)

00:00 / 16:26

Show Notes – Episode 28 – https://dominoresearch.com/podcast/mobile-apps-vs-mobile-wallet-applications-pt-2-podcast-ep-28/

Back by popular demand – Part 2 – Mobile Apps vs Mobile Wallet Applications — leveraging our super popular original episode (#9) – Mobile App vs Mobile Wallet – and giving the listeners what they’ve asked for, which is more detail and more specifics about how you can use mobile wallet applications to successfully avoid having to create, distribute and support an app.
Hazel and Kim talk about the size of your current user base, what sort of UA costs you’ll incur with an app compared to the likely revenue per user that you’ll be bringing into your business.

How Much Does it Cost to Successfully Market Your Podcast? (ep 27)

Nov 2, 2016 |

Mobile Wallet Marketing Made Easy

How Much Does it Cost to Successfully Market Your Podcast? (ep 27)

00:00 / 16:33

Show Notes – Episode 27 – https://dominoresearch.com/podcast/cost-successfully-market-your-podcast-ep-27/

Creating a successful podcast doesn’t happen overnight (unless you’ve got deep pockets, lots of online connections or a huge fan base all ready to help out), and it can become costly to market, advertise and promote your podcast if you haven’t strategized and planned properly.
Starting with a grass roots campaign and growing organically from there might take a little longer, but it’s also a viable option – especially if you’re launching your first podcast and aren’t entirely sure how manage the rest of the enterprise.
Hazel and Kim talk in detail this week about the in’s and out’s of spending money to market, how to make the most of your investment, ways to get a better ROI for the same money, and what your next steps should be.

Legal Cannabiz – Top 3 Reasons to Add a Mobile Strategy (ep 26)

Oct 19, 2016 |

Cannabis Culture

Legal Cannabiz - Top 3 Reasons to Add a Mobile Strategy (ep 26)

00:00 / 16:12

Show Notes – Episode 26 – https://dominoresearch.com/podcast/legal-cannabiz-3-reasons-mobile-strategy-podcast-26/

If you haven’t figured out your mobile strategy yet, NOW is the time. Don’t wait until you wake up one day and realize that your competition has been effectively using mobile marketing to increase their sales at your expense.

It’s hard to decide what sort of strategy is going to best fit your business and your business plan, but you can’t leave your head stuck in the sand, or you’ll be left behind.

Customers don’t want to be sold – they want to feel like they are part of something and their ideas and opinions matter. Adapting your overall marketing strategy to take this into account is sometimes a painful thing.

5 Top Reasons to Use Mobile Updates for Your Event (ep 25)

Oct 5, 2016 |

Events Marketing

5 Top Reasons to Use Mobile Updates for Your Event (ep 25)

00:00 / 19:24

Show Notes – Episode 25 – https://dominoresearch.com/podcast/5-top-reasons-mobile-updates-event-podcast-25/

Get the scoop on how to most effectively use mobile updates to help make your event a success. Whether you’re a small show with a single track, or a large production with multiple locations, many speakers and lots of attendees, mobile can (and does) work to help promote your event, make your attendees feel welcome and provide your sponsors and vendors with a superior value add.

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