Domino Research

The Mobile Marketing Podcast

Mobile Marketing Podcast Archives Available for Free

Archives Available Free Now.

Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.  

Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.

2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer.  Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.

Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.

In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects.  Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.

For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available.  Enjoy.

Events Marketing

VIP Hosts See Success with Mobile Updates (ep 52)

Oct 25, 2017 |

Mobile Marketing Podcast Archives
Events Marketing
VIP Hosts See Success with Mobile Updates (ep 52)
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Show Notes | Episode 52 | VIP Hosts See Success Using Mobile Updates | Episode Link URL – https://dominoresearch.com/podcast/vip-hosts-success-mobile-updates-ep-52 |

VIP hosts are seeing success using mobile updates to engage and interact with current clients and new referrals.
You may think that a day in the life of the average VIP host starts at night, and you can be forgiven for thinking that.  But the reality is that the day starts, sometimes very early, and continues on into the night.  One of the more simple ideas that is bringing success to VIP hosts is the use of mobile updates and notifications to maintain close contact with clients.

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Trade Show Sponsorship – Why Sponsors Should Choose Your Event (ep 32)

Jan 18, 2017 |

Mobile Marketing Podcast Archives
Events Marketing
Trade Show Sponsorship - Why Sponsors Should Choose Your Event (ep 32)
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Show Notes – Episode 32 – Trade Show Sponsors – Why Should They Choose Your Event Over Another? – Episode Link – https://dominoresearch.com/podcast/trade-show-sponsorship-why-sponsors-should-choose-your-event-ep-32

In the super competitive world of trade shows, it’s often difficult to convince sponsors to spend more money at your show than the do at a competing event. When you’re in a tight marketplace that has a lot of shows, such as advertising, it becomes even more important to demonstrate additional value to sponsors and vendors in order to get commitments for higher value positions.

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Sponsors Value Add: Top 3 Ways for Event Promoters to Charge Sponsors for Mobile (ep 30)

Dec 14, 2016 |

Mobile Marketing Podcast Archives
Events Marketing
Sponsors Value Add: Top 3 Ways for Event Promoters to Charge Sponsors for Mobile (ep 30)
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Show Notes – Episode 30 – https://dominoresearch.com/podcast/event-hosts-promoters-top-3-ways-sell-sponsors-value-add/

Showing sponsors value add for mobile updates is a great way to charge more for sponsor packages. Having a mobile component for your events is not only a fantastic way to keep attendees more engaged, but it’s also a prime means to demonstrate added value to sponsors when you calculate the sponsor package totals.
Whether you choose to do an add-on charge for the mobile updates inclusion, or increase the base price of sponsor packages, using a mobile component is a great upselling tool.

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5 Top Reasons to Use Mobile Updates for Your Event (ep 25)

Oct 5, 2016 |

Mobile Marketing Podcast Archives
Events Marketing
5 Top Reasons to Use Mobile Updates for Your Event (ep 25)
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Show Notes – Episode 25 – https://dominoresearch.com/podcast/5-top-reasons-mobile-updates-event-podcast-25/

Get the scoop on how to most effectively use mobile updates to help make your event a success. Whether you’re a small show with a single track, or a large production with multiple locations, many speakers and lots of attendees, mobile can (and does) work to help promote your event, make your attendees feel welcome and provide your sponsors and vendors with a superior value add.

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Trade Shows & Events Using Mobile Wallet Tickets (ep 14)

May 10, 2016 |

Mobile Marketing Podcast Archives
Events Marketing
Trade Shows & Events Using Mobile Wallet Tickets (ep 14)
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Trade shows, events & conferences using mobile wallet tickets have the opportunity to market to attendees before and after their events – creating a HUGE value add opportunity for sponsors, event organizers and other advertisers. Message attendees with updates prior to the event, and then continue to engage with them after the event has ended. Retention rate on tickets in mobile after the event is currently ~90%.

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VIP Hosts, Concierges, Club Promoters Use Mobile Wallet (ep 12)

Apr 15, 2016 |

Mobile Marketing Podcast Archives
Events Marketing
VIP Hosts, Concierges, Club Promoters Use Mobile Wallet (ep 12)
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The latest Mobile Wallet Marketing Made Easy [Episode 12] is all about how Concierges, VIP Hosts, and Nightclub Promoters use mobile wallet marketing to engage with clients, generate more referrals and earn more revenue.

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