Show Notes | Episode 86 | Auto Dealers Increase Engagement to Expand Customer Relationships | Episode Link URL – https://dominoresearch.com/podcast/auto-dealers-increase-engagement |
With increasing disruption in the new car industry, smart dealers are increasing engagement now in order to cement strong customer relationships for the future.
Show Notes | Episode 55 | Automobile Dealers Optimize Mobile Campaigns | Episode Link URL – https://dominoresearch.com/podcast/automobile-dealers-mobile-campaigns-ep-55 |
Automobile dealers have it rough these days.
It’s not enough that being a used car salesman is being the butt of many cocktail party jokes; competition from other automobile dealers, owner sales, and the internet all help to bring down the profit margins of every dealer pretty much on the planet.
Automobile dealership marketing is an ongoing process. It’s not like people buy one car and keep it for the rest of their lives. Selling them service after the sale, prepping them for their next car buy, and making sure they are sending as many referrals as possible is the most efficient way to market to current customers and get your next customers into the pipeline.