Location Based Marketing Specialists
Hazel is originally from Toronto and has lived in the Bay area for several years now.
“I wish we had location based tech like this when I started my first affiliate business back in ’99…”
One of the original affiliate marketing program owners, she has extensive experience with managing online sales and understands the nuances of creating offers and marketing collateral that will draw in consumers and make them want to be part of a product.
She was first introduced to Apple Passbook at a San Francisco meetup in late 2012, and immediately saw the potential and possibilities that location based marketing via smartphones brings to the table.
Hazel has remained a driven entrepreneur, developing digital marketing skills and strategies with emerging technologies for a variety of clients.
She has planned and deployed social media campaigns and increased web presence for SMBs by offering creative solutions that bridge the gap between physical and digital methodologies.
As a principal at Domino Research, she has managed monetization and marketing strategies for a variety of clients, whose products include logistics applications, field services management and mobile database integration.
“Oh wow, I think this is going to be HUGE – it’s the next step in the evolution of the marketing funnel!”
This was Kim’s first response when Hazel mentioned seeing Apple Passbook at the San Francisco tech meetup.
Kim has an extensive background in internet and mobile technologies, and spent more than a decade working in transaction processing, operations and affiliate marketing program management.
Since going online full time in 1996, she has worked with data analysis and growth planning – specializing in long tail reach for maximized ROI.
Her background in payment technologies makes her uniquely suited to helping customers with implementations of Apple Passbook, Apple Pay and Apple Watch; designing campaigns and promotions that enable small businesses to compete effectively with their big box and large chain cousins.
She remains dedicated to finding out of the box solutions that fit with client perspectives and goals, and spends a considerable amount of time researching and investigating new ways to employ technological breakthroughs like location based marketing as methods of increasing reach and maximizing revenues and profits for clients.