Trend & Technology Based Specialists
Hazel is originally from Toronto and has lived in the Bay area for several years now.
“I wish we had location based tech like this when I started my first affiliate business back in ’99…”
One of the original affiliate marketing program owners, she has extensive experience with managing online sales and understands the nuances of creating offers and marketing collateral that will draw in consumers and make them want to be part of a product.
She was first introduced to Apple Passbook at a San Francisco meetup in late 2012, and immediately saw the potential and possibilities that location based marketing via smartphones brings to the table.
Hazel has remained a driven entrepreneur, developing digital marketing skills and strategies with emerging technologies for a variety of clients.
She has planned and deployed social media campaigns and increased web presence for SMBs by offering creative solutions that bridge the gap between physical and digital methodologies.
As a principal at Domino Research, she has managed monetization and marketing strategies for a variety of clients, whose products include logistics applications, field services management and mobile database integration.
The evolution of engagement through the adoption of mobile technology may be more important than the internet itself.
I’ve been thinking about this for some time now, and as we’ve seen the advancement of communications and the availability of information become more real time, I believe that mobile technology is potentially even more life changing than the invention of the internet.
I have an extensive background in online and mobile technologies, and have spent nearly two decades honing my skill sets in transaction processing, operations and program management.
As an original internet adopter (1996), I have worked with a variety of companies and platforms, and understand recent trends, historical data and how to extrapolate meaningful information from the persistent noise in the space.
My background in payment technologies – especially high risk transaction processing – makes me uniquely suited to helping our clients design and implement unique payment methods that drive sales and profits; I help to design campaigns and promotions that enable businesses to achieve the desired results with the least amount of friction.
I’m a stats and research geek, so I spend a considerable amount of time researching and investigating new ways to employ technological breakthroughs to create more opportunities for clients to bring their dreams to market and see successful results in the process.