The latest episode of Mobile Wallet Marketing Made Easy features a more in depth discussion about how cannabis distributors and manufacturers can use mobile wallet passes to increase sales at the dispensary and delivery service level, educate consumers on current and new product launches, and gives some real world examples of how cannabis distributors are using mobile wallet marketing passes to generate more excitement about their products with better engagement rates.
The Mobile Marketing Podcast
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Hazel & Kim spent five years producing a successful podcast about mobile marketing and advertising. Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim’s art has been published in a collection of notable works by Paris Collage Collective.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
In states and provinces where marijuana sales are legal, either for medicinal or recreational use, many cannabis dispensaries and delivery services have started to use mobile wallet marketing as part of their ad campaigns. Not every state allows advertising, and we do not endorse the use of any drugs, prescription or recreational.