Slightly older news, but something we wanted to mention – 83 BILLION is a big number, don’t you think?
Just what is the total spent shopping during the holiday season?
We’ll put the research gang on that and get back to you shortly –
Anyway, the main reason for highlighting this article is to demonstrate just how much of the commerce is being driven by mobile. Surpassing desktop for overall viewing share a few months ago, its taking off like wildfire now – so having a mobile first strategy is HUGELY important.
If you’re looking for ideas for how to get started on a mobile first strategy, we’ll suggest that you look at mobile wallet marketing for the first, second, and last ideas you’ll want. Aside from a responsive web site (which you should have already, remember that pesky Mobilegeddon thing with Google earlier this year?) ,
[Tweet “getting your business and your products and services properly positioned on mobile devices is likely the most critical thing”]
(besides paying your taxes) that you’ll do for the business in the coming twelve months.