---
title: Why is smartphone shopping taking off?
date: "2016-02-06T09:09:04-07:00"
modified: "2016-02-06T09:09:04-07:00"
author: Blog @ Domino Research
url: "https://dominoresearch.com/why-is-smartphone-shopping-taking-off"
categories: News & Views, The Domino Effect
tags: ecommerce, mcommerce, mobile shopping, mobile wallet, smartphone
description: Older article but still relevant this month – As an online browsing tool, mobile for the first time exceeded desktop shopping visits on Thanksgiving at 57 percent, driven by increased use of smartphones at 43 percent, while tablets were at 14 percent, according to Adobe. On Black Friday, mobile devices drove 53 percent of online […]
image: 
site_name: DominoResearch.com
---

# Why is smartphone shopping taking off?

Older article but still relevant this month –

As an online browsing tool, mobile for the first time exceeded desktop shopping visits on Thanksgiving at 57 percent, driven by increased use of smartphones at 43 percent, while tablets were at 14 percent, according to Adobe. On Black Friday, mobile devices drove 53 percent of online shopping visits (40 percent smartphones, 13 percent tablets).

## **[Why is smartphone shopping taking off?](http://www.retailwire.com/discussion/18722/why-is-smartphone-shopping-taking-off)**