---
title: "Talk is cheap(er): iHeartRadio goes after podcast and talk radio market"
date: "2013-07-26T10:41:14-07:00"
modified: "2013-07-26T10:41:14-07:00"
author: kims
url: "https://dominoresearch.com/talk-is-cheaper-iheartradio-goes-after-podcast-and-talk-radio-market"
categories: The Domino Effect
tags: 
description: By Erin Griffith On July 24, 2013iHeartRadio is an interesting beast. It was started as a digital experiment within terrestrial radio giant Clear Channel. John Hogan, the company’s head of radio, once told me iHeartRadio was “not a business.”…
image: 
site_name: DominoResearch.com
---

# Talk is cheap(er): iHeartRadio goes after podcast and talk radio market

[![6493013](//img.1.rp-api.com/thumb/6493013)](http://s.tt/1In33)[**Talk is cheap(er): iHeartRadio goes after podcast and talk radio market**](http://s.tt/1In33) (via [Pando Daily](http://s.tt/1In33))

By Erin Griffith On July 24, 2013iHeartRadio is an interesting beast. It was started as a digital experiment within terrestrial radio giant Clear Channel. John Hogan, the company’s head of radio, once told me iHeartRadio was “not a business.”…

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