---
title: "Sony Electronics: Engagement is the Best Form of Customer Segmentation | Loyalty360.org"
date: "2014-12-28T08:14:22-07:00"
modified: "2014-12-28T08:14:22-07:00"
author: Blog @ Domino Research
url: "https://dominoresearch.com/sony-electronics-engagement-is-the-best-form-of-customer-segmentation-loyalty360-org"
categories: Marketing Strategies, News & Views
tags: 
description: "http://loyalty360.org/resources/article/sony-electronics-engagement-is-the-best-form-of-customer-segmentation/?wv_email=kim@atlasrewards.net&utm_source=Main+List&utm_campaign=c2c84b0434-WIRE_12_28_1412_24_2014&utm_medium=email&utm_term=0_4678435441-c2c84b0434-225821321"
image: 
site_name: DominoResearch.com
---

# Sony Electronics: Engagement is the Best Form of Customer Segmentation | Loyalty360.org

[http://loyalty360.org/resources/article/sony-electronics-engagement-is-the-best-form-of-customer-segmentation/?wv_email=kim@atlasrewards.net&utm_source=Main+List&utm_campaign=c2c84b0434-WIRE_12_28_1412_24_2014&utm_medium=email&utm_term=0_4678435441-c2c84b0434-225821321](http://loyalty360.org/resources/article/sony-electronics-engagement-is-the-best-form-of-customer-segmentation/?wv_email=kim@atlasrewards.net&utm_source=Main+List&utm_campaign=c2c84b0434-WIRE_12_28_1412_24_2014&utm_medium=email&utm_term=0_4678435441-c2c84b0434-225821321)