---
title: "Snow Fail: Do Readers Really Prefer Parallax Web Design? | Co.Design | business + design"
date: "2013-12-22T10:18:40-07:00"
modified: "2013-12-22T10:18:40-07:00"
author: kims
url: "https://dominoresearch.com/snow-fail-do-readers-really-prefer-parallax-web-design-co-design-business-design"
categories: Marketing Strategies, News & Views, The Domino Effect
tags: design, parallax, site design, ux, Web Design, web interface
description: "Somehow the question of pretty web design never goes away, and remains controversial year after year.  This time it’s parallax design – where page elements scroll with the user, creating a sort of static background – and designers love it.  But do people really notice, or care? Snow Fail: Do Readers Really Prefer Parallax Web […]"
image: 
site_name: DominoResearch.com
---

# Snow Fail: Do Readers Really Prefer Parallax Web Design? | Co.Design | business + design

Somehow the question of pretty web design never goes away, and remains controversial year after year.  This time it’s parallax design – where page elements scroll with the user, creating a sort of static background – and designers love it.  But do people really notice, or care?

[Snow Fail: Do Readers Really Prefer Parallax Web Design? | Co.Design | business + design](http://www.fastcodesign.com/3023690/evidence/snow-fail-do-readers-really-prefer-parallax-web-design).