---
title: SMBs Look to Location Based Campaigns for 2017
date: "2016-12-09T11:42:17-07:00"
modified: "2016-12-09T11:42:17-07:00"
author: Hazel Fruitman
url: "https://dominoresearch.com/smbs-look-to-proximity-marketing-campaigns-for-2017"
categories: √ The World of Mobile Wallet Marketing, Location & Proximity
tags: engagement, ibeacons, location based campaigns, mobile marketing strategy, mobile wallet, mobile wallet marketing, mobile wallet pass, SMBs
description: Companies see value in location based campaigns using iBeacons as part of the mobile marketing strategy for 2017.   Digital marketers that use a mobile first strategy are seeing transactions counts and increased revenues. By diversifying their product offers to a mobile first one, customers see notifications directly on the lock screen. Location based campaigns are a part […]
image: 
site_name: DominoResearch.com
---

# SMBs Look to Location Based Campaigns for 2017

## Companies see value in location based campaigns using iBeacons as part of the mobile marketing strategy for 2017.

 

Digital marketers that use a mobile first strategy are seeing transactions counts and increased revenues.

By diversifying their product offers to a mobile first one, customers see notifications directly on the lock screen. Location based campaigns are a part of any mobile marketing strategy, **creating ****brand identity further with a mobile reach.**

**[[SEE ALSO: 7 Reasons Why Mobile Wallet Marketing Leaves Competitors in the Dust]](http://atlasrewards.net/7-reasons-why-mobile-wallet-marketing-leaves-competitors-dust/)**

There are 5 million iBeacons deployed for 2016 creating a market value that can no longer be ignored. A forecast of 400 million more deployed by 2020 – thats only 4 years from now!

##### Any SMBs can utilize the proximity elements into their mobile strategy with mobile wallet passes. 

[Tweet “Any industry vertical, no matter your business, now is the time to leverage location based campaigns.”]

[ SMBs hop onboard with mobile ads, digital marketers are seeing success – its time you did too!](http://mobilewalletmarketer.com/mobile-wallet-passes-made-simple/)

There are many industries already using iBeacons to better preform as point of sale engagements increase as purchase intent by clients increases by** 7 times.**

Here’s a list of popular industries using iBeacons for their location based campaigns:

- **Airports**

- **Retailers and Shopping Malls**

- **Real estate Agents**

- **Events and Conferences**

 

[**[PODCAST 25: Events and PR Agencies  – 5 Top Reasons to Use Mobile Updates]**](https://dominoresearch.com/podcast/5-top-reasons-mobile-updates-event-podcast-25/)

 

- **PR  and Digital Agencies**

- **Museums**

- **Stadiums and Arenas**

- **Automotive Dealerships**

If your not sure if your business is a good fit with location based marketing. Talk to us. We deal with varied companies outside the scope of this list which perform well using a mobile wallet pass to increase their revenue and gain more loyal customer base.