---
title: Online Marketing Strategies Meet On Mobile – Mobile Wallet Marketing (ep 5)
date: "2015-05-26T11:11:04-07:00"
modified: "2023-01-31T05:45:13-07:00"
author: kims
url: "https://dominoresearch.com/podcast/online-marketing-strategies-mobile-wallet"
categories: 
tags: apple watch, hybrid mobile online marketing, iOS, live links, lock screen messaging, Mobile Ads Podcast, mobile wallet marketing, offer expansion, online marketing strategies, passbook, push messaging
description: Online marketing strategies include utilizing mobile wallet marketing via Apple Passbook, iPhone, & Apple Watch to get "sticky" messages into users devices.  Engage and communicate via lock screen push messages.  Change or update offers via the live links on the back of the pass.  90% of iOS Passbook passes are kept in device currently.  Create hybrid campaigns and cross market to existing users via the pass update feature.
image: "https://dominoresearch.com/wp-content/uploads/2015/05/OnlineMarketingStrategiesPodcast5FeaturedImage.jpg"
site_name: DominoResearch.com
---

# Online Marketing Strategies Meet On Mobile – Mobile Wallet Marketing (ep 5)

Mobile Ads & Marketing 
 Online Marketing Strategies Meet On Mobile - Mobile Wallet Marketing (ep 5)

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Duration: 22:03 | Recorded on May 26, 2015

# Online marketing strategies on mobile wallet marketing.  

You’re probably reading that sentence, shaking your head, thinking that there’s something missing.  And you would almost be right.  Except…

We are talking about online marketing strategies and **how they can be enhanced and impacted by adding a mobile wallet marketing component**.

## If you’re not familiar with mobile wallet marketing and how you can **integrate it into common online marketing strategies** then this is the podcast episode you’ll want to hear today.

Mobile wallet marketing via _Apple Passbook_ includes instant access to _Apple Watch_, and is compatible with geofencing and _iBeacons_.  _Google Wallet_ is another way to distribute passes to smartphones, but frankly, _Google_ is still a bit behind the times – focused on _Wallet_ as a payment method instead of looking at the advertising potential.  **Strange for the Big G, I know, but that’s where it is currently. **

Right now, the average _Apple Passbook_ pass remains in the _iPhone_ (and, by extension, the _Apple Watch_) in **90% of the installed cases**.  While this is an unrealistic number over the long term, it offers a **tremendous greenfield opportunity for smart marketers** to made ongoing connections with customers and prospective customers that **extends well beyond the reach of any email campaign, programmatic ad buy or social marketing platform.  **

## The ability of installed passes to leverage updatable live links includes:

- **Offer updates or changes in real time**

- **Drive traffic to alternate campaigns via live links**

- **Swap offers for more relevant or profitable campaigns**

- **Target for inbound call center marketing options**

Consider the mobile wallet marketing segment of a well thought out online marketing strategy as a sort of **hybrid campaign option**.  If you’re a marketer with a payday loan opportunity, **segmenting your passes by original campaign** means that you’ll have the ability to go back to that demographic via their smartphone and re-market them for additional offers, or **perhaps cross marketed offers**, such as credit score monitoring and so on.

If you’re marketing a health and beauty product, chances are you’ll be **marketing additional products** in a relatively short period of time.  **How convenient is it to be able to update the back of the pass** with new campaign information to existing customers who have installed passes and then use push notifications to target these customers, **driving traffic to mobile landing pages** from within the existing installed pass?

**There are almost unlimited possibilities** when you really start to think about the structure of the pass itself and the method of engagement.

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