---
title: "Passbook & Apple Pay: What’s Next And How Marketers Can (And Must) Capitalize"
date: "2014-09-19T14:14:16-07:00"
modified: "2014-09-19T14:14:16-07:00"
author: kims
url: "https://dominoresearch.com/passbook-apple-pay-whats-next-and-how-marketers-can-and-must-capitalize"
categories: iOooohhhEssss, Location & Proximity, Marketing Strategies, News & Views, The Big G(oogle)
tags: 
description: "http://marketingland.com/passbook-apple-pay-whats-next-99882 Updates for Everyone"
image: 
site_name: DominoResearch.com
---

# Passbook & Apple Pay: What’s Next And How Marketers Can (And Must) Capitalize

[http://marketingland.com/passbook-apple-pay-whats-next-99882](http://marketingland.com/passbook-apple-pay-whats-next-99882)

Updates for Everyone