---
title: Online Holiday Sales Projected To Hit Record $83 Billion
date: "2015-12-21T06:50:23-07:00"
modified: "2015-12-21T06:50:23-07:00"
author: Blog @ Domino Research
url: "https://dominoresearch.com/online-holiday-sales-projected-to-hit-record-83-billion"
categories: √ The World of Mobile Wallet Marketing, News & Views, The Domino Effect
tags: holiday sales, mobile, mobile marketing, mobile wallet, mobilegeddon
description: Slightly older news, but something we wanted to mention – 83 BILLION is a big number, don’t you think?  Just what is the total spent shopping during the holiday season? We’ll put the research gang on that and get back to you shortly – There’s an article in TechCrunch that purports – “Online Holiday Sales […]
image: 
site_name: DominoResearch.com
---

# Online Holiday Sales Projected To Hit Record $83 Billion

Slightly older news, but something we wanted to mention – **83 BILLION is a big number, don’t you think?**

##  Just what is the total spent shopping during the holiday season?

We’ll put the research gang on that and get back to you shortly –

[There’s an article in TechCrunch that purports – “Online Holiday Sales To Hit Record $83 Billion, Mobile To Drive Majority Of Visits For First Time”](http://techcrunch.com/2015/10/30/online-holiday-sales-to-hit-record-83-billion-mobile-to-drive-majority-of-visits-for-first-time/)

Anyway, the main reason for highlighting this article is to demonstrate just **how much of the commerce is being driven by mobile**.  Surpassing desktop for overall viewing share a few months ago, its taking off like wildfire now – **so having a mobile first strategy is HUGELY important.**

If you’re looking for ideas for how to get started on a mobile first strategy, we’ll suggest that you look at [mobile wallet marketing](http://mobilewalletmarketer.com/) for the first, second, and last ideas you’ll want.  Aside from a responsive web site (which you should have already, remember that pesky [Mobilegeddon](https://dominoresearch.com/brief-overview-apple-passbook-video/) thing with Google earlier this year?) ,

[Tweet “getting your business and your products and services properly positioned on mobile devices is likely the most critical thing”]

(besides paying your taxes) that you’ll do for the business in the coming twelve months.