---
title: Odeon to embrace mobile phones in cinemas with iBeacon trial | News | Marketing Week
date: "2014-06-26T07:13:00-07:00"
modified: "2014-06-26T07:13:00-07:00"
author: kims
url: "https://dominoresearch.com/odeon-to-embrace-mobile-phones-in-cinemas-with-ibeacon-trial-news-marketing-week"
categories: Location & Proximity
tags: 
description: "http://m.marketingweek.co.uk/4010937.article?mobilesite=enabled"
image: 
site_name: DominoResearch.com
---

# Odeon to embrace mobile phones in cinemas with iBeacon trial | News | Marketing Week

[http://m.marketingweek.co.uk/4010937.article?mobilesite=enabled](http://m.marketingweek.co.uk/4010937.article?mobilesite=enabled)