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Tech Lovers, Like Ourselves Celebrate Emoji Day!

Jul 28, 2019 | √ The World of Mobile Wallet Marketing, The Domino Effect

We could not let summer go by without recognizing Emoji Day. Especially since we work with emojis on many ad copies – of course its cause for celebration. And with the celebration comes some actionable marketing ways that we use emoji’s to serve up sparkling...

Are AppSumo Deals Worth It?

Jul 12, 2019 | √ The World of Mobile Wallet Marketing, Marketing Strategies

We like to make our lives easier and automated tools to help along the way are welcomed. Software stacks make it easier to operate our business.

Key Takeaways when using Location Based Engagement

Jun 21, 2019 | √ The World of Mobile Wallet Marketing, Event Marketing, Location & Proximity

Key Takeaways when using Location Based Engagement   To take on a competitive advantage in retail with products and services to manage the shopping experience is a constant shuffling of shelf maintenance, which includes tagging products for sale. It takes a lot...

Selling Sizzle, Not Steak: Maximizing Your Campaigns

May 17, 2019 | √ The World of Mobile Wallet Marketing, Marketing Strategies

Selling sizzle and not steak is a clever way to describe the fact that if you don’t get your story in order, you’ll find your customers buying elsewhere.

All of the sudden we were in the Instagram penalty box

May 4, 2019 | √ The World of Mobile Wallet Marketing

All of the sudden we were in the Instagram penalty box, it just surrounded us without warning, we perceivered it and set ourselves up for sucess.

Privacy Versus Marketing – Draw the Line… Somewhere?

Apr 19, 2019 | √ The World of Mobile Wallet Marketing, News & Views, The Domino Effect

The question of privacy versus marketing continues to rage on. The latest revelations regarding the decisions that Facebook made surrounding the privacy and disclosure of user data are yet another body blow to the marketing giant.  But these revelations aren’t...

Brand Storytelling uses Hyperlocal Messages

Mar 20, 2019 | √ The World of Mobile Wallet Marketing

Tell your brands story, by providing a hyperlocal connection that provides a customer experience through mobile channels.

Hospitality Industry – Tips & Tricks to Increase Engagement

Mar 8, 2019 | √ The World of Mobile Wallet Marketing, Event Marketing

The hospitality industry can be brutally competitive. Learning a few tips and tricks to increase engagement can lead to more foot traffic, better events attendance and profitability.

Ways Pop up Restaurants Pop Up onto Mobile

Feb 24, 2019 | Marketing Strategies

Here are few marketing strategies we use engage your clientele is by proximity triggers, maps and reminders.

Shoppers Turn Into Buyers When They Hear a Great Story

Feb 9, 2019 | √ The World of Mobile Wallet Marketing, Marketing Strategies

Shoppers turn into buyers when you present them with a well crafted story that speaks the truth about your product and your brand.

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Latest Episodes

  • Digital Hustle: Networking at Virtual Conferences (ep 117)
  • The New Normal: One Idea for Restarting Your Small Business (ep 116)
  • Restaurant Delivery Apps in the Coronavirus Era (ep 115)
  • Distance Marketing: 3 Reasons Why Mobile Works (ep 114)
  • The Emoji Factor Returns (ep 113)
  • Mobile Reach: Marketing in a New Era (ep 112)
  • The State of Retail 2020 – March Numbers are In (ep 111)
  • Google Easter Eggs? Not Exactly A Bakers Dozen. (ep 110)
  • 5G – The Good, the Bad, and the Privacy Issues (ep 109)
  • Weird Ad Campaigns from Top Brands (ep 108)
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