---
title: Just What Are People Doing with Mobile Wallets?
date: "2016-02-16T09:49:22-07:00"
modified: "2016-02-16T09:49:22-07:00"
author: Blog @ Domino Research
url: "https://dominoresearch.com/just-what-are-people-doing-with-mobile-wallets"
categories: √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views, The Domino Effect
tags: advertising, mobile payments, mobile wallet, mobile wallet marketing
description: On the other hand, tasks such as storing a loyalty card and using a “tap and pay” method to pay with their phone increased. For example, in 2014, one-third of respondents said they stored a loyalty card using their digital wallet. By 2015, that increased by 9 percentage points. Fewer Digital Wallet Users Are Making […]
image: 
site_name: DominoResearch.com
---

# Just What Are People Doing with Mobile Wallets?

On the other hand, tasks such as storing a loyalty card and using a “tap and pay” method to pay with their phone increased. For example, in 2014, one-third of respondents said they stored a loyalty card using their digital wallet. By 2015, that increased by 9 percentage points.

## **[Fewer Digital Wallet Users Are Making Payments](http://www.emarketer.com/Article/Fewer-Digital-Wallet-Users-Making-Payments/1013256)**

Digital wallet use is on the rise, and it’s not just for payments (yes, we keep harping on that fact).