---
title: If analytics is the answer, you’re asking the wrong question
date: "2013-10-29T16:02:04-07:00"
modified: "2013-10-29T16:02:04-07:00"
author: Hazel Fruitman
url: "https://dominoresearch.com/if-analytics-is-the-answer-youre-asking-the-wrong-question"
categories: The Domino Effect
tags: 
description: By Hugh Reynolds On October 29, 2013What makes a business successful? Put that question to every Fortune 500 CEO  in the country, and I can almost guarantee you won’t hear “analytics.” Some CEOs will talk about putting the customer first. Some…
image: 
site_name: DominoResearch.com
---

# If analytics is the answer, you’re asking the wrong question

[Image](http://s.tt/1OCNJ)[**If analytics is the answer, you’re asking the wrong question**](http://s.tt/1OCNJ) (via [Pando Daily](http://s.tt/1OCNJ))

By Hugh Reynolds On October 29, 2013What makes a business successful? Put that question to every Fortune 500 CEO  in the country, and I can almost guarantee you won’t hear “analytics.” Some CEOs will talk about putting the customer first. Some…

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