---
title: "Identity Wars: Why Apple Pay Is About More Than Payments | TechCrunch"
date: "2014-12-02T10:27:20-07:00"
modified: "2014-12-02T10:27:20-07:00"
author: kims
url: "https://dominoresearch.com/identity-wars-why-apple-pay-is-about-more-than-payments-techcrunch"
categories: ChaChing! Funded!, Marketing Strategies, News & Views
tags: 
description: "http://techcrunch.com/2014/11/27/identity-wars-why-apple-pay-is-about-more-than-payments/"
image: 
site_name: DominoResearch.com
---

# Identity Wars: Why Apple Pay Is About More Than Payments | TechCrunch

[http://techcrunch.com/2014/11/27/identity-wars-why-apple-pay-is-about-more-than-payments/](http://techcrunch.com/2014/11/27/identity-wars-why-apple-pay-is-about-more-than-payments/)