---
title: "iBeacons: A Marketer’s Dream or Consumer’s Nightmare? | Innovation Insights | Wired.com"
date: "2014-07-07T13:30:00-07:00"
modified: "2014-07-07T13:30:00-07:00"
author: kims
url: "https://dominoresearch.com/ibeacons-a-marketers-dream-or-consumers-nightmare-innovation-insights-wired-com"
categories: Location & Proximity
tags: 
description: "http://innovationinsights.wired.com/insights/2014/07/ibeacons-marketers-dream-consumers-nightmare/"
image: 
site_name: DominoResearch.com
---

# iBeacons: A Marketer’s Dream or Consumer’s Nightmare? | Innovation Insights | Wired.com

[http://innovationinsights.wired.com/insights/2014/07/ibeacons-marketers-dream-consumers-nightmare/](http://innovationinsights.wired.com/insights/2014/07/ibeacons-marketers-dream-consumers-nightmare/)