---
title: How a Swedish soup experiment points to a better use of iBeacons | VentureBeat | Marketing | by Barry Levine
date: "2015-02-07T13:29:06-07:00"
modified: "2015-02-07T13:29:06-07:00"
author: kims
url: "https://dominoresearch.com/how-a-swedish-soup-experiment-points-to-a-better-use-of-ibeacons-venturebeat-marketing-by-barry-levine"
categories: iOooohhhEssss, Location & Proximity, Marketing Strategies, News & Views
tags: 
description: "http://venturebeat.com/2015/02/06/heres-how-a-soup-experiment-in-sweden-points-the-way-to-a-more-sophisticated-use-of-ibeacons/"
image: 
site_name: DominoResearch.com
---

# How a Swedish soup experiment points to a better use of iBeacons | VentureBeat | Marketing | by Barry Levine

[http://venturebeat.com/2015/02/06/heres-how-a-soup-experiment-in-sweden-points-the-way-to-a-more-sophisticated-use-of-ibeacons/](http://venturebeat.com/2015/02/06/heres-how-a-soup-experiment-in-sweden-points-the-way-to-a-more-sophisticated-use-of-ibeacons/)