---
title: Here’s why Starwood Hotels isn’t using Apple’s NFC chips for its iPhone room-key program | VentureBeat | Mobile | by Mark Sullivan
date: "2014-11-04T19:01:13-07:00"
modified: "2014-11-04T19:01:13-07:00"
author: kims
url: "https://dominoresearch.com/heres-why-starwood-hotels-isnt-using-apples-nfc-chips-for-its-iphone-room-key-program-venturebeat-mobile-by-mark-sullivan"
categories: Location & Proximity, Marketing Strategies, News & Views
tags: 
description: "http://venturebeat.com/2014/11/03/heres-why-starwood-hotels-isnt-using-apples-nfc-chips-for-its-iphone-room-key-program/"
image: 
site_name: DominoResearch.com
---

# Here’s why Starwood Hotels isn’t using Apple’s NFC chips for its iPhone room-key program | VentureBeat | Mobile | by Mark Sullivan

[http://venturebeat.com/2014/11/03/heres-why-starwood-hotels-isnt-using-apples-nfc-chips-for-its-iphone-room-key-program/](http://venturebeat.com/2014/11/03/heres-why-starwood-hotels-isnt-using-apples-nfc-chips-for-its-iphone-room-key-program/)