---
title: "Harvard Business Review: How Beacons are Changing the Shopping Experience"
date: "2014-09-08T01:58:06-07:00"
modified: "2014-09-08T01:58:06-07:00"
author: kims
url: "https://dominoresearch.com/harvard-business-review-how-beacons-are-changing-the-shopping-experience"
categories: Location & Proximity
tags: 
description: "Great piece in the HBR this week about beacons and what they can bring to the retail world – Several examples of real world, real time deployments happening now. http://blogs.hbr.org/2014/09/how-beacons-are-changing-the-shopping-experience/"
image: 
site_name: DominoResearch.com
---

# Harvard Business Review: How Beacons are Changing the Shopping Experience

Great piece in the HBR this week about beacons and what they can bring to the retail world –

Several examples of real world, real time deployments happening now.

[http://blogs.hbr.org/2014/09/how-beacons-are-changing-the-shopping-experience/](http://blogs.hbr.org/2014/09/how-beacons-are-changing-the-shopping-experience/)