---
title: "Google’s ‘buy’ button: unexpected risks and rewards for retailers | Econsultancy"
date: "2015-08-18T07:02:00-07:00"
modified: "2015-08-18T07:02:00-07:00"
author: Blog @ Domino Research
url: "https://dominoresearch.com/googles-buy-button-unexpected-risks-and-rewards-for-retailers-econsultancy"
categories: Marketing Strategies, News & Views, The Big G(oogle)
tags: 
description: "https://econsultancy.com/blog/66818-google-s-buy-button-unexpected-risks-and-rewards-for-retailers/ Test drive mobile wallet marketing – https://passs.co/wBrQbkMHJUE"
image: 
site_name: DominoResearch.com
---

# Google’s ‘buy’ button: unexpected risks and rewards for retailers | Econsultancy

[https://econsultancy.com/blog/66818-google-s-buy-button-unexpected-risks-and-rewards-for-retailers/](https://econsultancy.com/blog/66818-google-s-buy-button-unexpected-risks-and-rewards-for-retailers/)

Test drive mobile wallet marketing – https://passs.co/wBrQbkMHJUE