---
title: Global Payments On A Direct-Sell Shift As ISO Support Wanes | PYMNTS.com
date: "2014-04-10T08:28:01-07:00"
modified: "2014-04-10T08:28:01-07:00"
author: kims
url: "https://dominoresearch.com/global-payments-on-a-direct-sell-shift-as-iso-support-wanes-pymnts-com"
categories: The Domino Effect
tags: direct to merchant, ISO, mobile marketing
description: "ISOs should be looking for new sources of revenue, or run the risk of being shut out of the marketplace.  With direct marketing by companies that have traditionally sourced through ISOs, merchants are bypassing them entirely for new products.   http://www.pymnts.com/news/2014/Global-Payments-On-A-Direct-Sell-Shift-As-ISO-support-wanes/?utm_source=April+10%2C+2014&utm_campaign=US+NL+April+10%2C+2014&utm_medium=email#.U0a4FqXn_qA"
image: 
site_name: DominoResearch.com
---

# Global Payments On A Direct-Sell Shift As ISO Support Wanes | PYMNTS.com

ISOs should be looking for new sources of revenue, or run the risk of being shut out of the marketplace.  With direct marketing by companies that have traditionally sourced through ISOs, merchants are bypassing them entirely for new products.

 

[http://www.pymnts.com/news/2014/Global-Payments-On-A-Direct-Sell-Shift-As-ISO-support-wanes/?utm_source=April+10%2C+2014&utm_campaign=US+NL+April+10%2C+2014&utm_medium=email#.U0a4FqXn_qA](http://www.pymnts.com/news/2014/Global-Payments-On-A-Direct-Sell-Shift-As-ISO-support-wanes/?utm_source=April+10%2C+2014&utm_campaign=US+NL+April+10%2C+2014&utm_medium=email#.U0a4FqXn_qA)