---
title: Gift Card Strategies and Mobile Wallets
date: "2014-08-28T23:55:44-07:00"
modified: "2014-08-28T23:55:44-07:00"
author: kims
url: "https://dominoresearch.com/gift-card-strategies-and-mobile-wallets"
categories: Location & Proximity
tags: 
description: Reading an article this morning about gift cards and 5 reasons that restaurants should offer them – (Pizza Marketplace Article), which of course, got me to thinking about how this article could be skewed towards mobile gift cards. 1. Free marketing — yes, gift cards are free marketing.  That doesn’t excuse the fact that I […]
image: 
site_name: DominoResearch.com
---

# Gift Card Strategies and Mobile Wallets

Reading an article this morning about gift cards and 5 reasons that restaurants should offer them – (Pizza Marketplace Article), which of course, got me to thinking about how this article could be skewed towards mobile gift cards.

1. Free marketing — yes, gift cards are free marketing.  That doesn’t excuse the fact that I have a paper gift certificate issued by Pottery Barn and gifted to me more than ten years ago — stuck on my fridge with a magnet.  It’s not for ten bucks either.  Maybe after all this time, PB has written it off in their accounting, but I