---
title: "MediaPost Research Brief: Don’t Clip Coupons; Download Them"
date: "2016-01-12T15:13:29-07:00"
modified: "2016-01-12T15:13:29-07:00"
author: kims
url: "https://dominoresearch.com/dont-clip-coupons-download-them"
categories: √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views
tags: coupons, mobile advertising, mobile wallet marketing, money saving
description: “Coupons continue to drive customer behavior and create sales. In general, coupons are a great customer acquisition and retention tool. Approximately eight in 10 consumers are likely to become repeat buyers or try a new brand based on the availability of coupons/promotional offers” Read the rest of the article from MediaPost here.  In a nutshell, […]
image: 
site_name: DominoResearch.com
---

# MediaPost Research Brief: Don’t Clip Coupons; Download Them

### **“Coupons continue to drive customer behavior and create sales. In general, coupons are a great customer acquisition and retention tool. Approximately eight in 10 consumers are likely to become repeat buyers or try a new brand based on the availability of coupons/promotional offers”**

[Read the rest of the article from MediaPost here. ](http://www.mediapost.com/publications/article/265803/dont-clip-coupons-download-them.html)

In a nutshell, consumers are driven by certain incentives, and coupons are still one of the most effective methods of acquiring new customers and boosting ROI on existing customers.  However, convenience is a HUGE factor in how the customer perceives the opportunity…  for example, a customer who forgot to bring a coupon is less likely to buy that item because they opt to wait until later, when they have the coupon in their possession.

## Mobile wallet marketing solves all those problems, you know?