Auto Dealer Marketing Archives

Automotive Dealers Optimize Mobile Campaigns

by Hazel Fruitman | Dec 15, 2017

That’s right – better communication, more referrals, customer advocacy and viral marketing are all today’s digital equivalent of word of mouth.

Wallet Advertising: Going Mobile with Ads is Good for Your Business

by Blog @ Domino Research | Jan 27, 2017

Wallet advertising is likely to have the most impact for the least amount spent in 2017. If you’re not familiar with wallet advertising, you’re not alone. Most merchants and business owners haven’t actually created a mobile strategy of any sort...

Car Dealerships Use Mobile Wallet Passes to Strike Early in the Sales Cycle

by Hazel Fruitman | Jun 17, 2016

Cars are loaded with new technology that car dealers want to sell. There’s a seamless connectivity between the car and mobile phones. However, connectivity starts after acquisition, once the car is sold. Connect to the prospect’s phone using mobile wallet passes allow...

Detroit Auto Show Initiates Beacon Deployment on Show Floor

by Hazel Fruitman | Feb 22, 2016

The Detroit Auto Show had more technology in and out of their vehicles, as Detroit’s Cobo Center had dispersed 30 iBeacons around the venue. With proximity tech gaining popularity in conferences and expos, its still gaining ground in major mainstream locations as the...