---
title: Brief Overview of Apple Wallet (formerly Passbook) {Video}
date: "2015-04-24T00:07:23-07:00"
modified: "2015-04-24T00:07:23-07:00"
author: kims
url: "https://dominoresearch.com/brief-overview-apple-passbook-video"
categories: iOooohhhEssss, Marketing Strategies, News & Views, The Domino Effect
tags: Apple Passbook, digital branding, google wallet, live links, mobile wallet marketing, mobile wallet marketing campaign, passbook installs
description: "Apple Passbook – What is it?  Why do I care? Editor note – it’s now called Apple Wallet. If you’re doing any mobile marketing whatsoever, it behooves you to figure out: what Apple Passbook (and Google Wallet) is how it works what the advantages are to you if you use it how to successfully use […]"
image: 
site_name: DominoResearch.com
---

# Brief Overview of Apple Wallet (formerly Passbook) {Video}

# Apple Passbook – What is it?  Why do I care?

Editor note – it’s now called Apple Wallet.

**If you’re doing any mobile marketing whatsoever, it behooves you to figure out:**

- what _Apple Passbook_ (and _Google Wallet_) is

- **how it works**

- what the **advantages are to you** if you use it

- how to **successfully use it**.

Why would I be doing mobile marketing, you might be asking yourself…  I suppose.  I was listening to a webinar that [Michael Hyatt](http://michaelhyatt.com) was participating in this morning, and it quite struck me when he made the following statement –

> **“If you don’t exist on the web, you flat don’t exist.”**

Well, you know what?  That’s how I feel, but about mobile more than the web these days.  [And apparently, so does Google.](http://www.usatoday.com/story/tech/2015/04/20/mobilegeddon-could-impact-your-business/26090627/)  **More than 50% of searches via Google are done on mobile phones**.  People **LOVE** their mobile phones.  Way more than the love their desktops, their iPads, their TVs, or their tree killing books(I am a HUGE fan of paper books, but still).

Whether you’re a **realtor** or a **retailer**, selling sandwiches out of a **food truck**, or paying top dollar for social media ads to **drive lead gen traffic into your funnel**, there is not a place that mobile doesn’t touch your business, and to some degree (which increases every day) **determine your success** with existing customers and prospects alike.

Here’s a quick video that gives you the barebones detail of how _Apple Passbook_ works – there’s more about the _**WHY YOU CARE**_ part below:

 

So, you can see, or did see, if you watched the video – that _Passbook_ is a nifty little app, brought to you by _Apple_, that **exists on every iPhone** that’s being used on the planet pretty much.

iPhone users **cannot uninstall** Passbook.  Apple does not allow that.  **They can delete your install** if they wish, but studies show that **95% of them won’t delete it**.

That means that **when you update the pass**, the user gets a second (third, fourth, you get the idea) chance to **connect with you directly**, engage with the installed pass and **[use the live links on the back to view your website, address on Maps, dial you directly via the Phone Dialer, and more.](http://atlasrewards.net/4-quick-tips-effective-use-live-links-on-digital-biz-cards-video/)**

## Want to demo a real, live mobile wallet campaign pass?  

If you’re on an iPhone reading this, you’ll get the most bang for your buck, but you can still get a decent idea of the structure and you can email yourself a demo pass to your phone if you like — [https://passs.co/Q4GNWpOeiLU](https://passs.co/Q4GNWpOeiLU)

[Image](https://passs.co/Q4GNWpOeiLU)

 

## Apple Passbook installs are one of the modern miracles of marketing.  

They allow the user to see what you have going on [via the live links on the back.](http://atlasrewards.net/4-quick-tips-effective-use-live-links-on-digital-biz-cards-video/)  They **enable constant updates and communication** between you and your prospects or customer base.  _**Tell your story**_, let people know what’s going on with your business and how you can **show them tangible benefits** that others who don’t have it will not receive.

**_Your competitors will be using mobile wallet marketing before you know it.  _**