---
title: Barney’s Gets In on the Beacons Action
date: "2016-03-08T07:43:03-07:00"
modified: "2016-03-08T07:43:03-07:00"
author: Blog @ Domino Research
url: "https://dominoresearch.com/barneys-gets-beacons-action"
categories: Location & Proximity, Marketing Strategies
tags: 
description: That’s right, yet another famous retailer is going the beacons route… Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship. Read more about the installation here – 
image: 
site_name: DominoResearch.com
---

# Barney’s Gets In on the Beacons Action

That’s right, yet another famous retailer is going the beacons route…

> Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

[Read more about the installation here – ](https://www.luxurydaily.com/barneys-personalizes-experience-via-ibeacon-placement/)