---
title: "Article:  	Synference thinks A/B testing can get a lot smarter with machine learning"
date: "2014-01-01T13:18:43-07:00"
modified: "2014-01-01T13:18:43-07:00"
author: kims
url: "https://dominoresearch.com/article-synference-thinks-ab-testing-can-get-a-lot-smarter-with-machine-learning"
categories: Marketing Strategies, News & Views
tags: A/B testing, ai, artificial intelligence, machine learning
description: "I like the concept.  We’ll see how it plays out. Synference thinks A/B testing can get a lot smarter with machine learning http://gigaom.com/2013/12/20/synference-thinks-ab-testing-can-get-a-lot-smarter-with-machine-learning/"
image: 
site_name: DominoResearch.com
---

# Article:  	Synference thinks A/B testing can get a lot smarter with machine learning

I like the concept.  We’ll see how it plays out.

Synference thinks A/B testing can get a lot smarter with machine learning

[http://gigaom.com/2013/12/20/synference-thinks-ab-testing-can-get-a-lot-smarter-with-machine-learning/](http://gigaom.com/2013/12/20/synference-thinks-ab-testing-can-get-a-lot-smarter-with-machine-learning/)