---
title: "Article: Instagram’s First Ad Results Are “Promising” With Recall Up 32%, Show It Wants TV Brand Dollars"
date: "2013-12-21T09:32:50-07:00"
modified: "2013-12-21T09:32:50-07:00"
author: kims
url: "https://dominoresearch.com/article-instagrams-first-ad-results-are-promising-with-recall-up-32-show-it-wants-tv-brand-dollars"
categories: News & Views, The Domino Effect
tags: ad buys, ad spend, instagram, new ad formats, rtb
description: Not sure we should all rush out to sign up, but we’ll keep an eye on it and see what develops.  Lord knows, if there’s a way to spend ad dollars on real traffic, it’s probably a better idea than the massive bot traffic flowing through all the ad networks at the moment. Instagram’s First […]
image: 
site_name: DominoResearch.com
---

# Article: Instagram’s First Ad Results Are “Promising” With Recall Up 32%, Show It Wants TV Brand Dollars

Not sure we should all rush out to sign up, but we’ll keep an eye on it and see what develops.  Lord knows, if there’s a way to spend ad dollars on real traffic, it’s probably a better idea [than the massive bot](https://dominoresearch.com/blog/bot-problem-keeps-getting-worse-adweek/) traffic flowing through all the ad networks at the moment.

Instagram’s First Ad Results Are “Promising” With Recall Up 32%, Show It Wants TV Brand Dollars

[http://techcrunch.com/2013/12/19/instagram-ad-results/](http://techcrunch.com/2013/12/19/instagram-ad-results/)