---
title: "Article: Chatswood Chase reveals customer insights from iBeacon trial"
date: "2014-07-31T12:20:00-07:00"
modified: "2014-07-31T12:20:00-07:00"
author: kims
url: "https://dominoresearch.com/article-chatswood-chase-reveals-customer-insights-from-ibeacon-trial"
categories: Location & Proximity
tags: 
description: "One Australian shopping mall with 12.1 million annual visitors explains their logic for selecting Passbook and iBeacons instead of developing own app –   http://www.cmo.com.au/article/551328/chatswood_chase_reveals_customer_insights_from_ibeacon_trial/"
image: 
site_name: DominoResearch.com
---

# Article: Chatswood Chase reveals customer insights from iBeacon trial

One Australian shopping mall with 12.1 million annual visitors explains their logic for selecting Passbook and iBeacons instead of developing own app –

 

[http://www.cmo.com.au/article/551328/chatswood_chase_reveals_customer_insights_from_ibeacon_trial/](http://www.cmo.com.au/article/551328/chatswood_chase_reveals_customer_insights_from_ibeacon_trial/)