---
title: Apple Is Going to Kill the Home Screen | WIRED
date: "2015-06-10T11:08:01-07:00"
modified: "2015-06-10T11:08:01-07:00"
author: Blog @ Domino Research
url: "https://dominoresearch.com/apple-is-going-to-kill-the-home-screen-wired"
categories: iOooohhhEssss, Location & Proximity, Marketing Strategies, News & Views
tags: 
description: "http://www.wired.com/2015/06/ios9-proactive-apple-is-going-to-kill-the-home-screen/ Test drive mobile wallet marketing – https://passs.co/wBrQbkMHJUE"
image: 
site_name: DominoResearch.com
---

# Apple Is Going to Kill the Home Screen | WIRED

[http://www.wired.com/2015/06/ios9-proactive-apple-is-going-to-kill-the-home-screen/](http://www.wired.com/2015/06/ios9-proactive-apple-is-going-to-kill-the-home-screen/)

Test drive mobile wallet marketing – https://passs.co/wBrQbkMHJUE