Segmented campaigns are one of the most important parts of your marketing and sales funnel.
And having the ability to send targeted mobile messages to those segmented campaigns could very well be the difference in success or failure when you run a new offer. It’s not incredibly difficult to set up the segments at the time your prospects enter your funnel, but you do need to give it some thought ahead of time so that you understand what your goals are for the prospect list and how you might best make a lasting connection with each of your demographic segments in the group.
[LISTEN: How To: Sending Targeted Messages to Segmented Campaigns – PODCAST EPISODE]
One of the most recognizable brands world wide is Starbucks. And while we’re not here to judge their management practices, we can all learn from the ways in which they have mastered the art of mobile messaging and using mobile to deliver highly targeted, relevant messages to segmented campaigns on a round the clock basis.
And while they have invested millions of dollars into a comprehensive mobile strategy that includes payments, messaging, loyalty, brand education and other components, it’s entirely possible to recreate this effect, albeit on a smaller scale, without spending nearly that kind of money to get the job done.
Segmented campaign messages can be triggered by location, proximity, time or behavior.
Depending on your objectives for a given campaign, you’ll want to set up your segmented campaigns to reflect your message triggers when you circle back around to actively marketing to the group. Sorting these out ahead of time will enhance your conversions for the campaign and produce a more targeted, and effective, set of mobile messages that you send to your prospect list.
Learning how to break down your target demographics into smaller groups can be challenging; it’s best to get everything onto paper or into a spreadsheet where you can quantify your goals and understand where the bulk of your prospects are going to fall as far as potential purchasers.
After you’ve sorted your target group into logical sections, the next idea will be to craft a series of messages that will generate positive responses by your prospects. You’ll also want to understand how much messaging is too much messaging, and how to balance that with not staying top of mind for your prospects.
Learn how to set up your groups, understand the mobile messaging process and determine when your segmented campaigns are most likely to convert to sales for you in the latest episode of the podcast!