by Hazel Fruitman | Apr 14, 2017
You don’t need to be a marketer to have heard about iBeacons or location based marketing. iBeacons provide value to the shoppers journey, in daily environments. iBeacons are a fantastic mobile tool that make it easy to bridge the gap between offline and online...
by Hazel Fruitman | Mar 17, 2017
This year we’ve been traveling around to events and trade shows demonstrating ways to use mobile wallet marketing. The big draw with MWM is using iBeacons for both speakers and exhibitors at trade shows. Its popular shoutout tool that leverages mobile technology....
by Hazel Fruitman | Jan 13, 2017
I speak to many companies and discuss ways to help companies gain more on their ad spend by thinking mobile-first. We provide examples and ways other businesses are using mobile wallet passes to engage with their client base. During our break I was able to get some...
by Hazel Fruitman | Dec 9, 2016
Companies see value in location based campaigns using iBeacons as part of the mobile marketing strategy for 2017. Digital marketers that use a mobile first strategy are seeing transactions counts and increased revenues. By diversifying their product offers to a...
by Hazel Fruitman | Oct 11, 2016
Long awaited retail industry must wake up to iBeacon technologies or missed opportunities are ahead for most of the retail community. Retailers must acknowledge opportunities or will be left behind as big business infrastructure is accelerated using indoor proximity...
