How Mobile Marketing Works (& Other Big Things to Ponder)

How Mobile Marketing Works (& Other Big Things to Ponder)

How mobile marketing works… a little story. Joan and Clara are out for a girls’ afternoon shopping.  The sun is shining, the birds are chirping, and it’s a glorious day to be downtown, perusing all the small shops, the mom and pop stores, and their...
CBD Only Medical Marijuana Laws Not So User Friendly

CBD Only Medical Marijuana Laws Not So User Friendly

Medical marijuana and legal cannabis sales are a hot topic right now. Two years ago, 17 states throughout the South and the Midwest, passed what are known as CBD-only laws – meaning that the cannabis that’s prescribed for certain medical conditions has no...
Beer Taps and Beacons (iBeacons, that is…)

Beer Taps and Beacons (iBeacons, that is…)

Ok, this is one of the more interesting (and less sense making) iBeacon installations that I’ve read about to date. But hey, if you’d like a side of beacon with your beer nuts, who are we to judge? Beacons are amazing little pieces of kit, they’re...
FTC Not Kidding about Enforcing Native Ad Rules

FTC Not Kidding about Enforcing Native Ad Rules

In the spirit of “we told you so week”, which is where this one seems to be going…  another update on the FTC’s new rules about native advertising, coupled with a bit of enforcing old rules.   These are updates to commentary we previously...

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